Practical Guides
Practical guides for growing businesses
Plain-English articles on AI, systems, automation and websites — written for owners and directors, not developers.
8 guides
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Where AI actually helps an SME — and where it doesn't
A plain-English guide for owner-managed UK businesses under pressure to “do something with AI” — how to spot real opportunities, avoid hype projects, and choose a first pilot that will not bet the company.
AI · Operations · Advisory
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Do you need a fractional CTO?
A practical guide for owner-managed UK businesses deciding whether retained senior technology leadership would help — and when a review, a full-time hire, or staying DIY is the better call.
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Spreadsheet-run businesses — when to systemise
A practical guide for owner-managed UK businesses on when spreadsheets have stopped helping and started hiding risk — and what to do before anyone buys software.
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E-commerce health check checklist
A practical DIY checklist for owner-managed UK shops — storefront, checkout, payments, stock messaging, mobile and fulfilment friction that quietly costs sales.
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Website SEO foundations for small Devon businesses
A plain-English guide to the SEO basics that actually help local Devon businesses get found — useful pages, clear titles, technical hygiene and Google Business Profile — without buying a mystery campaign.
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Choosing business systems without vendor lock-in
A practical guide for owner-managed UK businesses choosing ERP, CRM or e-commerce software — without a CTO, and without being steered by commission.
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Legacy software risk for owner-managed firms
Why ageing systems that “still work” become a business risk for owner-managed UK firms — and how to reduce that risk with incremental modernisation instead of a reckless rewrite.
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How a discovery call with Two Wrens works
What to expect from a free 30-minute Discovery Call — how to prepare, what is covered, and what happens afterwards. No sales script.
Let's work out what would help most
A free 30-minute Discovery Call, no obligation and no sales script. You will leave with a clear view of your best next step, whether or not you decide to work with me.